Logo Design Assignment By: Danielle
COMPANY:

For this assignment I chose to do a Griffin. A griffin is a legendary creature and like our productions we are successful and independent. Our personality in this company is mighty, secure and substantial. We are also daring, forward and confident. There fore we are energetic and wild. With all those personalities we try to make our productions number one.

Griffin:

A Griffin has a lion body (including the head) and eagle wings. As said and heard, a lion is considered the king of beasts and an eagle is considered to be the king of the birds. It is a symbol of divine power. Throughout time a Griffin is known as a majestic creature.
Represents:
This creature represents me as an independent person who feels the need for adventure and try my best to succeed. It symbolizes me in a way that it is possible to reach my full potential.

Logo solutions:
My 1-logo solutions was difficult to make, but once I got the hang of things it all worked out. My original Golden Griffin Logo consisted of a few colors: gold (yellow almost) red and blue. I wasn’t really thinking when I was deciding my color choice; it just came to me once I played around with a few colors

My 2-logo solution was fun and easy to make because all I needed was 2 colors and that was black and white. I still like the first one better but it did leave a thought in my mind almost like I was getting a dark feeling. It really changed my perspective from the first one to the second one.

My 3-logo was a bit tricky, at first I didn’t get the whole “grayscale thing” until I was playing around with the colors and hit this one gray spot. I looked up at the computer screen and then my griffin was changed from a normal gray color to a beautiful gradient-like Griffin.

When choosing how thick or thin my lines would be I chose thin to make the Griffin look graceful and almost elegant. Although for the words I took a dramatic change and made the letters bold so your eye would be attracted to the letters before the picture so you notice what I producing. Now when I started with the direction I knew it was going to face left, I just felt that it looked better facing the left. When I was finished thinking through everything, colour popped into my head, A nice complementary colour (yellow) with more of a solid darker color (blue and red.) Altogether I think this production creates unity.

I was hoping that the feelings of this production would evoke strength, empowerment, beauty and accomplishment. The lines are edgy and unique; it comes together to make a logo that represents a soft side and a tough side.

Out of all 3 of my production logo’s my favorite and the one that best represents my company would be the first Golden Griffin Logo design. I think it meets the criteria of this logo assignment although if I were to keep my griffin a black silhouette or a grayscale it probably wouldn’t match the name (Golden Griffin Productions.) I really like making logos and I hope to continue designing them.