Helvetica

Helvetica Movie Quotations and Blog

Choose one or two of the following quotations and respond to them in a way that summarises the content or message of the movie as well as expresses your opinion on the role and use of typefaces message or meaning of your work. You will need to address the Helvetica typeface specifically in your blog entry

Leslie Savan

“Governments and Corporations love Helvetica because, on the one hand it makes them look neutral and efficient, but also the smoothness of the letters makes them seem almost human. This is important to them because the image they’re always fighting is that they are authoritarian and that you can get lost in them …”

This quote is saying that Hevetica is eligible and easy to understand. The letters are fluent and they can be used anywhere. in my opinion i think that Helvetica is great. It's something i would use practically all the time.You won't have to worry about people struggling to read it (although it does depend on the way you use it) it's clear and it gets your point across. For example a lot of people use Helvetica for logos for stores and designs. People are going to want to go somewhere where they can understand what the brand is going to sell. If they don't understand what the brand is selling the chances of them shopping there are slim.

Some people choose not to like Helvetica because they say it is plain and boring and they see it everywhere.Although some people think that it's great to stick to the rules and have everything the same.

When we were watching Helvetica there was mixed thoughts of how designers liked to use it and how some of them had no use for it. It was interesting to listen to the people who got interviewed as they told us their thoughts of the advantages and disadvantages of Helvetica.

Manuel Bruni

“We like restrictions … the more restrictions we have the happier we are.”

I chose this quote because some people like to see themselves as people who follow the rules and by using Helvetica it shows that it is another rule to go by.That doesn't mean it's a bad thing.Rules keep things balanced and understanding and by using Helvetica it keeps everything the same.It also means that there is clarity within the words.

In my opinion i like Helvetica because of the rules.It's not messy and it is well organized. It's versatile and easy.